A 99designs competition for which I was too late, my fault as I didn't notice the notification 🙂
What I picked up from the brief was the strong personal connection between photographer and client, mainly woman and children. I was looking for the essence, what does it mean and I summarised it as
" photographing with the heart"
The camera is the tool we see but the heart is where it really happens. A logical translation was to turn the camera into a heart. No final styling and what not, just one of those attempts.