VirSiSu – Virtual Sisustus Suunitellu (Virtual Interior Design)

During 1997-1998 I was a Service Design student/researcher at the University of the Industrial Arts Helsinki on the VirSiSu project. My role was to develop B2C and B2B opportunities for the color-accurate VRML technologies developed by VTT. I studied academic peer reviewed papers on the effects of color on our surrounding, the differences in human color perception vs machine color measurement, the role of light (wavelength) and lighting (spot, diffuse, …), the role of surface texture (hairy, smooth,..) on color, the state of computer 3d color rendering technologies (raytracing, subsurface diffraction,…) and more.

In addition I developed requirements (text) and interface guidelines (wires, graphics and text) and general presentations on my area of study. My participation should have been converted in ECTS, see more about that debacle here.

During that period I supervised/tutored one student who was working with Masa Yards. My focus was on helping her to understand and integrate service oriented thinking- For example I introduced the concept of “pre-tourism”. Pre-tourism is about how prospect customers of Carribian Cruises, a Masa Yards client, would be able to visit the very large cruise ships prior the journey via the internet and virtual reality. They could experience the cabins, the various entertainment facilities and so forth. One of the benefits would be a reduction in the need for on board assistance as people would be more familiar with their new surroundings.

Here an online article about VTT’s role


  • VTT
  • UIAH
  • MasaYards
  • Finlayson
  • Sellgren
  • Vertex