UX & Service design, processes and data

imagination, ESP and research

passionate, curious, stimulating


I started teaching when I was still at high school. I took over a few times the art class as the teacher was away and she saw my enthusiasm for helping my fellow students. I liked it but was not very much aware of me doing some actual teaching.

When I arrived in Finland in 1995 my first teaching was in a pretty much similar situation: taking over a class. Only this time the teacher had no connection with the group  as a whole and no results were made I got to hear.

It was a group in the spatial planning department of then UIAH (TAIK) and which is now called Aalto university. I remember the course very well. Students were asked to redesign a not so attractive but important shopping center in East Helsinki.

What surprised me was that they all designed by looking at a map and floor plans. I changed that and taught them to design while standing and walking around in the shopping center. They liked it and the results were great. I back in 1995/6 such a thing would be called customer centered design.

1996 Full courses coaching spatial planning students at TAIK
1997 lecture on the use of ICT in teaching at the Grafisch Lyceum Amsterdam
1999 lecture at the University of Tampere on Future Interfaces
2002 course product development at the Tampere Polytechnic (TAMK)
2006 & 2007 Full courses Info Graphics at the Tampere Polytechnic (TAMK)
2006 Full course Lecturer on Information Visualization at the Tampere Polytechnic (TAMK)
2008 Lecturer on Information Visualization for MA design students at the University of Art and Design Helsinki
2008 Lecturer on Design strategies for MA design students at the University of Art and Design Helsinki
2015 lecture and workshop for primary & secondary school teachers and ministry personnel in Estonia organized by the Council of Nordic Ministers
2016 lecture about the practical use of intuition for researchers at VTT biotechnology department in Otaniemi, Helsinki
2016 5 day workshop on creativity for MA students at the Estonian Art Academy
2016 open lecture on Imagination at the Estonian Art Academy
2016 workshop “Ajatus” for 1st year art and design students at Aalto University
2017 workshop on creativity in business for the teaching staff at the Estonian Business School
2017 workshop on creativity in educationfor the teaching staff  and students at the Tallinn University of Technology (https://ttu.ee/en/)
2017 workshop on creativity in education for the teaching staff at the Tallinn University (https://www.tlu.ee/en/School-of-Educational-Sciences)
2017 2 workshops “Ajatus” for 1st year art and design students at Aalto University

2008 – 2017 MA course Dynamic Visualization Design (DVD2) togther with Markku Reunanen at Aalto MediaLab. This was a hands -on course (january till May/June) that taught the students to critically look at a data set, understand what it is about and what might be wrong with it. Then through various design steps we would create a data driven service. One important step is scenario writing and each year the skeptical students experienced how useful the scenarios had been for the later design and implementation.

and new courses in the pipeline for 2018…


Anomalous Cognition, sense making, applied intuition

art, creativity, design

government, industry & education

passionate, surprising & diverse

4 hours to 5 days
5 – 35 motivated people

Loovusfoorum 2015

Loovusfoorum 2015

I give workshops on creativity, intuition and idea generation. The context could for example the fine arts, product or service development, design and architecture. Customers have been industry, government and education. The aim is to balance theory with experimentation so the audience is doing stuff themselves.

remote viewing results

Good results are obtained by doing, analyzing and doing again.

Recent workshop topics have been Design Thinking, Product & Service DevelopmentImagination & Creativity & Intuition, ESP Idea generation and validation. Here are the notes of the April 2017 “Ajatus” workshop which gives an idea of the kind of content I present. Depending on the audience the content can be broader or deeper, more about the history or more about the current state of affairs and application.

The generic setup for each workshop is

  1. Introduction and theory
  2. Exercises
  3. Assessing
  4. Wrapping up

a multi-hour workshop

Everything is compressed, quick and the focus is at getting “spike experiences”, something you remember.

A multi-day workshop

Introduction and theory

  1. fragments of videos of relevant researchers talking about their work
  2. references to scientific papers and experiments
  3. my explanation of these experiments and own illustrations
  4. how this relates to our top and how we can create own experiments


  1. introducing various experiments and looking at the results obtained by scientists
  2. looking into real-world, applicable uses
  3. Setting up the experiment and execute


  1. gather results and analyze and we pay special attention to exploring as many explanations as possible
  2. conclusions

Wrapping up

BA & MA Courses

design&thinking, data visualisation

passionate and truly innovative

international students

Dynamic Visualization Design 2008 – 2017

Aalto University – MediaLab

Markku Reunanen (Aalto University) markku.reunanen@aalto.fi

“Jeroen has been a lecturer on the Dynamic Visualization 1 and 2 courses, where he’s taken care of a variety of duties: teaching, project tutoring and grading the assignments. He always does more than just the required minimum, comes up with new perspectives, and is very honest and thorough in his critique.”

Info Graphics 2006 – 2007

Tampere University of Applied Sciences / Media Department
Teach how to think and analyze own thinking, business and product focused
Use mass media as an example of the power of communication
Students learn that their choices have consequences and influence

Product development 2002

Tampere University of Applied Sciences / International Business School

(still adding content here)

General thoughts

Teaching is a 2-way street. I learn by teaching and the audience learns from me and from the interaction and dynamics. My world is colorful, very colorful, and I do not see it black and white. I do rarely present certainties but rather open doors and explore alternatives. My role as an educator it to help you to see, feel and understand a wider spectrum of options. And I am good at this, period.

I like to work with art and design students, or other creative fields. Creative in this context means when people need to come up with solutions, find odd ball combinations, try something out of the blue. If that is the spirit in your school then we have a match.

  • Art
  • Architecture, landscape and interior
  • Design (fashion, jewelry, industrial, service…)
  • Software development
  • Media and communication
  • Ideation (using e.g. ESP)
  • Feasibility studies
  • Creative output
  • demos and mock-ups



If this interests you and you like to hire my services as a consultant, teacher or designer then contact me