UX and Service design

find the real problem
true innovation
useful products and services


UXS is the skill and process of developing the various pathways for the user to interact optimally with your service. It includes visual, logical and technical components. But there is more, much more that makes a service (or product) a good one. Consider ethical and moral aspects, financial and economical, or, natural and cultural consequences to name some.

Listen, listen and more listening. That is how it starts. What is the challenge, the real challenge?

For me consulting is about giving my experience and insights within an as short possible time span as effectively as I can to an organization with the notion I might never see them anymore. It is short, effective and to the point.

My MA course teaching at Aalto (2008-2017) has been about data driven service design. The experiences from interacting with younger and older students from all over the world helped me a great deal to understand cultural differences. This I bring with me when doing a project with you.

My expertise is in social innovation, interconnected services and future probabilities.I like to work on concrete products and service development projects. If you do something with the below, contact me if interested in getting something done

  • about communication
  • strong focus on utility and useful products
  • any project that deals with picking up subtle energies (Extrasensory-Perception or Psycho Physics)

I am strongest and most interested in:

  • idea generation
  • design sketches
  • scenarios
  • road maps
  • product families
  • coaching design teams

I can do very fine:

  • GUI and UX design
  • graphic design
  • product design
  • 3d viz

Am little interested in managing day-to-day operations

Juhani Risku – Research Scientist, Innovation Lab at NTNU – IDI (formerly at Nokia)
Jeroen is one of the most enthusiastic and energetic innovators in IT and mobile industry I have worked with. He is extremely focused on concept and product essence and quality. This means continuous iteration of the idea and meaning to reach better versions for the services and products.

Jeroen has brilliant skills to communicate and coach ideas and teams. Because of his expertise on structuring concepts and strategies, practical visualization and communication it is easy for an organization to be motivated and efficient under his supervision.

Knowing Jeroen´s enormous arsenal of emerging innovations and concepts he can boost IT and mobile businesses in near and long term future. And if you already have an innovation or concept, You Ain’t Seen Nothing Yet: let him to concept and redesign it and lead you to success.

I can highly recommend Jeroen


Patent awarded by Metso Automation where I worked as a client and project partner laying out possible P&S for the then future company called Avantone Oy.

Jani-Mikael Kuusisto (Metso Automation /Avantone)

“Jeroen has the ability to see the big picture in new product creation and often thinks outside the box. He is an excellent sounding board for ideation. He brought valuable insights on design thinking to our joint projects.”


Below you find a few UXS related posts.