Jeroen Carelse is my name and I work as an independent service design adviser and educator. My strengths are being effective, practical and product oriented. Hire me for half a day, a full day or more and together we innovate on the spot!

On this site, I write short blog posts about User Experience, Product and Service design, teaching, creativity and imagination and my own artistic expression.

You could read more about me here and find my professional work overview/CV here. I am a professional member of the Service Design Network and I am the founder of the  Tampere Service Design Meetup group.

The beauty of Autumn

Nine forms of Artificial Intelligence

TL&TR The Toolmaker questioning AI #AI is too limited #AI based on Nine Types of Natural Intelligence #AI has crossed my path many times. As a toolmaker by heart, I like to build products and services that assist others in their life or work. I notice sometimes I repeat myself in my thinking or doing.…

CAD & architecture

This post won’t have any images about the project as for this type of customer privacy is key.  So why do I write this then you may ask? I ask that myself as well of course and the answer is twofold: I like to write I like to write about work I hardly ever write…

Rammstein inspired designs – HAIFISH

5 variations of what came to mind when I listened to Rammstein’s song HAIFISH. Watch the video here All illustrations made in Sketch. Here the lyrics copied and adjusted from the album MADE IN GERMANY 1995 – 2011 (SPECIAL EDITION). Wir halten zusammen Wir halten miteinander aus Wir halten zueinander Niemand hält uns auf Wir…

Rammstein inspired designs – MUTTER

5 variations of what came to mind when I listened to Rammstein’s song MUTTER (MU++ER). Watch the video here All illustrations made in Sketch. Here the lyrics copied and adjusted from the album MADE IN GERMANY 1995 – 2011 (SPECIAL EDITION) Die Tränen greiser Kinderschar Ich zieh’ sie auf ein weisses Haar Werf’ in die…

Tampere Service Design- 10 October 2018

After a short-but-hot summer, it is time to get together once more and welcome all the new faces that joined us during this rain-free season. Tampere Service Design has gathered since our establishment in December 2017 more than 80 members. Fantastic to see this interest from in and around Tampere for service design. All (healthy)…

FinEstBayArea visuals

While browsing the internets this morning I saw a link to a project I once was involved in, #FinEstBayArea. A tunnel project between Finland and Estonia with links to a customer of mine, Finestbolt. I noticed the twitter account still features my visuals even though the account itself seems to be dead unfortunately.

What it also means to be authentic

To be authentic on the Internets nowadays seems tricky, but if you think this you are not authentic yet. In a way you should not give a big one as whatever you say or write, there are always people turning to their own personal advantage and gratification. This is the age we live in and…

A chair, the future & BattleField 4

What do a chair, the future & BattleField 4 have in common? It must have been in the spring of 1994 when our industrial design class at De Gerrit Rietveld Akademie got the assignment to “design a chair”. As often in those classes the assignment was broad and not very specific. The goal was probably…

Updated CV

I needed to update my CV as someone told me an important part of my life is missing: helping my children to grow up So I added that line in the graph and it feels indeed more complete. Still one child’s upbringing I have not been able to contribute to but we are catching up.

Exovatio: a new logo

“Exovatio for business shares stories of innovative entrepreneurs who have good news and bad news and who dare to name names and numbers. The latter serves two purposes. One being the moral recalibration of immoral big companies who have turned stealing ideas into a new art form. Second making innovators more aware and more resilient…

Tampere Service Design’s first meetup 2

Tampere Service Design meeting April 6 2018

Our first Tampere Service Design meetup event held at Tribe Ry was a great success. We explored the Golden Circle method and now I got a proposal on how to apply service design to apply on one's own life.

Data and Stories

Data informs people, stories transform them

Tampere Service Design’s first meetup

In December I decided to set up a service design meetup group for the Tampere area. My reason was to get out of my social isolation as I had been working for many years on my own startup and neglected the wider world. On top of that I took a 1+ year off form all…

SoMe Sabbatical

After exactly 1 year of starting my SoMe sabbatical I am back at LinkedIn. It felt good to have 1 year off and to be honest, this has been a better year (2017) than many of the years before. It has been a year of reflection and introspection and in this year I realized I…

Service design for startups

I have been around in the startup community as a starter and as a consultant. During this same period I was teaching a data driven service design course at Aalto university. There was often an uneasy feeling within me when teaching as we should talk about methods and processes whereas in the “real world” we…

Lemon in green and yellow

Was cleaning up the fruit basket and found this little gem

Service Design patterns

We are familiar with UX patterns but how about Service Design patterns? The other day I looked at Service Design Blueprints and 2 things I find lacking: patterns and a data-component. I think patterns can be helpful to quickly setup larger systems which often have repetition built in. The data component is useful for me…

A watch designed in 1995

Whilst at the Gerrit Rietveld Akademie I got the assignment to design a watch for our Industrial Design class. The moment I got the task, my mind went onto a journey. What is time, what does it mean to me, how do I experience time were some of the more fundamental questions I asked. A…

Audio book recommendations and machine learning

I like to listen to audio books and for that I use Audible. What I find a big lack at Audible is the inability to get book recommendations through other listeners who have liked the same books as I have. Maybe it is done in an opaque manner but regardless the recommendations are really disappointing.…

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